Giveaway offers are great marketing tactics in every form of marketing. In direct marketing, we give so many free offers along with the product to be sold. In case of online marketing, through squeeze pages we put so much of emphasis on exciting offers but giveaway offer plays their own role. Giveaway offers are those freebies which are relevant with sales and marketing of any product or service of user interest. Giveaway offers works as great factor to induce buyers to get subscribed to newsletters, to buy products or join any subscriptions.
Following are some of the methods where giveaway offers are used to achieve good results.
EBook or Free Reports
A giveaway gift in the form of an eBook or free reports should be freebies which provide subscribers a unique and valuable knowledge and at the same time promote your own product awareness and future product offerings. Free eBook or a valuable report download option is comparatively better option than providing free audio-video giveaways, which are quite heavy to download and consumes bandwidth and time of subscribers. These giveaways should be relevant to the user’s expectation other than just a marketing offer. This is the simplest gift which can be send along to get the maximum attention from users to attract and fill their emails and phone numbers, etc.
They are another favorite way of giveaway offers. With email courses, you have an option to send regular emails to subscribers, and with that you can send regular marketing content along with giveaway emails. Small content send in periodic emails is easy to read for subscribers rather than sending a huge newsletter. Also, it provides ample opportunity to send latest offerings on a regular basis. The best benefit of regular emails is that it makes a strong impact and remembrance in the mind of the subscriber and thus creating strong bonding with the brand itself. Surely a great help to online marketer to establish their brand identity.
To create a market for your product, you can also provide sample product as a giveaway offer. You can have a report, a video or an audio file to be downloaded as a giveaway offer. To be creative, you can give various reward options for the users, like discount coupons, free pass to movies and amusement parks, utility software’s, etc. On successful registration, these giveaway offers can be attached along with the auto response emails, which surely are helpful for generating positive results to your sales.
There is a great saying that “First impression is the last impression”. May be today you will not get the user, even after sending a giveaway but in the future he can be your customer. This is just a start of a relation between you and the subscriber, a relation which has no limits and requires trust, right from the beginning. Giveaways offers provide free benefits to the subscribers but also give awareness about the product to the market also. Hence, giveaway offers provide a useful and powerful technique to be used by online marketers to get new and unique customers.