A landing webpage, which is used to fetch information like email address of users, is known as a squeeze page. For any landing page, its primary object is to extract the most wanted information from any online user that is their email address by convincing, pampering and pushing them to enter this data into the website.
It is very important to make a landing page with a good design and content, to make it irresistible and tempting for its readers. Testimonial and success stories should be added to gain trust of the first time visitors. Everyone looks for the best value offer and trust of others and testimonial quotes suggest the users that their recommendations are worth. The reviews given about something, on a social media platform are also quite valuable and should be added on a squeeze page.
To seek the viewers’ concentration, video and multimedia advertisements are one good way to make landing webpage interesting. By far, the image-method is the best way to get attention from the viewers than any other form of advertisement media. Viewers get the complete glimpse of the entire message in one go rather than to play or download it to get an idea as in case of video or audio advertisement.
Don’t Over Do It
Great emphasis should be given to the content of the page, and it should be effortlessly understandable by viewers. It is worth to notice that too much of content can be boring to the readers, and they often lost their interest. Squeeze page captures the attention of readers with their catchy headlines, captions, video and audio multimedia and finally with detailed and comprehensive information about product.
Selecting good contrast for landing webpage and low volume colours in the background are few helpful things that can get easy notice of viewers. There are different types of Squeeze page options available like Pop-up squeeze pages, Splash page, etc. There are various methods to create professional squeeze pages like DIY, Squeeze Page Generators and with WordPress Squeeze Page Plug-ins. Every effort should be taken to make sure a tempting squeeze webpage.
It should be taken care that while taking information from potential users, there should be minimal of information required to be filled. The user shows less importance if they found so many fields to be filled in a form. If possible, only that much of information should be asked which is necessary to start a communication with the subscriber. The language needs to carefully selected, in such a way which calls for immediate attention of users. Selection of words has their own importance. Even the submit button wordings should be cleverly selected like “Submit to get your freebies”, “Claim your free gift” etc.
The next step to the success of a squeeze page is to provide an Auto Response message to the subscriber, who have submitted their personal details like their names and email addresses, and expect to have a response in their inbox. Freebies and giveaways can be used while responding to subscribers. Remember, a satisfied user can provide many new subscribers.