What are solo ads?

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If you’ve been trying to make money online for a while now you’ve most likely come across solo ads. What are they? They are a way of building your list by buying traffic from another person’s list to send traffic to your squeeze page. It’s funny how many people think that they are a scam because the simply don’t use them the right way. I’ve actually had a lot of experience with them, both with failure and success. Today I’m going to talk about what solo ads are and how to get them to work for you.

How to Buy a Solo Ad

If you want to buy a solo ad then you need to find a reputable seller. There are a lot of people online selling low quality traffic to people who don’t really don’t know what they’re doing. If you want to find some good sellers then do a Google search for “solo ad directory” and you’ll find many listings of solo ad seller’s and varied results. Now, everyone will have different results according to their squeeze page and offer, but it’s always good to buy from someone who has already been vouched for. Then, there’s the second option, and there are people who greatly prefer it instead, which is a software called Lead Pages

Where Should I Send a Solo Ad?

When you buy a solo ad you’ll want to send the traffic to a squeeze page. A squeeze page is a website that you’ve setup specifically in order to capture email addresses. In general, most solo ad traffic is for people in the “Make Money Online” niche or the “Multi-Level Marketing” niche. Of course, you can also buy for other niches, but you’re going to have to do a lot more research to find people willing to sell you a solo ad.

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Where Should I Send the Traffic After They Opt-in?

This is one of the biggest problems that people have when they are buying solo ads. Some people say you should send the traffic to a thank-you page. Others say that you should send them to a One Time Offer (OTO). What do I do? I send my traffic to a One Time Offer that I have constructed myself. I use this as a way to tell my story to the subscriber and give them the opportunity to purchase my product at the same time. Why do I do this? It gives me a way of making money back from the solo ad immediately so I can then reinvest that money back into buying solo ads. It’s a very good tactic that can bring down your price per subscriber immensely.

How Much Should You Pay For Solo Ads?

On average, solo ads usually cost between $.30 to $.60 per click. When people are just starting out they’ll sell their solo ads for cheap, and that’s the best time to buy. Others who are well established will raise their prices as they get more customers. I don’t recommend buying from them unless you have a well-tested funnel that you can send the traffic to so you will be sure that you’ll be making back some of your investment immediately. That is why I believe it can be better to invest into a software such as Lead Pages that will allow as much variation and testing as necessary, while having the freedom of choices.

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