Basically, siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines.
Humans have been trying to organise things since day one. Unfortunately we haven’t always been so great at organising websites.
It’s confusing for people and it’s confusing for search engines. Both will find it hard to understand what this website is about.
As a result, this site is probably making less money than it could.
But this technique optimises a website’s structure, organising content into silos based on target keywords, in order to increase relevancy in the eyes of the search engines.
This gives the search engines have a very clear idea of what your site is about, improving your keyword relevancy for the keywords you are targeting.
Silo sites produce amazing results but maintaining a silo structure for your website might be tough, since you probably blog about a wide range of topics.
It can be done but I’ve come across a tool that is able to optimize silo sites. The features behind it create a completely monetized and optimized silo site in very little time, minutes range.
Although siloing is especially useful for large sites with lots of content, it also works for smaller sites, as long as you have enough content to put into your silos. The only time it’s probably not worth it would be for tiny sites and for meandering personal blogs that don’t have a keyword focus.