A squeeze page is also known as a landing page or lead capture page.
The sole purpose of this kind of page is to collect a visitors name and email address before they leave. The reason for doing this is because the vast majority of people will not buy something the very first time they visit a website. Also the vast majority of people will come back to your website for a second time. If you spend money on traffic to get visitors to your website, then you may as well be flushing money down the toilet. Because most of the people you spend money on to send them to your site will leave, never to be seen or heard from again.
So this is where creating a squeeze page comes in. You create a page which designed to do nothing else but collect their data. They don’t shop, they don’t browse, and you give them two options only… to leave their data or to leave your site.
Now people do not just give away their details. You have to make a compelling offer to them in order for them to leave their details. The best way to do this is to offer a high value gift which can be given away at low cost. Information is the best way to do this because information is valuable but can be given away for free. If you can provide your visitors with some helpful information that will benefit them or improve their life in some way then you can use this as your “Lead magnet”.
A lead magnet is the name for your free gift which you will give away in exchange for their email address. Examples include a report, audio, video, email series, newsletter, consultation, software, membership or even a trial or discounted offer of some kind.
Once you have their email address, you send them the free gift that you promised. Then you continue to provide value and nurture them by communicating with them via email. After they get to know, like and trust you there is a chance that they will buy from you and become (hopefully) a loyal customer after that.
So this is all well and good but what if you don’t know how to create a squeeze page? I am not way too technical myself yet I can create a landing page whenever I like!
You have to get the software that enables you to do that too! You can get it here…
Suffice to say it’s terrific value for money. You can customize your pages to your exact requirements.
When creating a squeeze page you need a few key ingredients. A headline, a web form which is above the fold and either a video or some web copy which clearly describes your lead magnet and the compelling reasons to take you up on your kind offer.
Some additional features include sub headlines, social media sharing buttons, a disclaimer and a photo of the lead magnet.
No matter what level of expertise or experience you have optimize press will make the process of creating lead capture pages drag and drop simple.